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Two
Small Businesses Open. One Goes Belly-Up Inside of a Year. The Other
Laughs All
the Way to the Bank. Which One Are You?
It's a well-known fact
that every small business must advertise. But what most business
owners DON'T know about advertising can render them dead in the
water.
Can YOU
Afford to Take That Risk?
Dear Small Business Owner,
You can't escape advertising.
It's all around us. And, rather than tune it out, my advice to you is to
try to absorb every ounce of it - the good, the bad, and even the "I
really have no clue what they are promoting" messages, too.
Why? Simply put - this is a great way to learn
what types of messages the public is used to seeing. But there is
something even better that you can do....
Learn from MY experience.
I've spent most of my life
working in advertising and marketing, and I've worked with hundreds
of small businesses in the past 18 years. The one thing that I hear
time and time again is this,
"I wish I knew more
about how and where to
advertise my products and services..."
 The
process isn't rocket science - in fact, most of it is common sense.
All you need is a bit of direction, and the right tools, and you'll
be well on your way to writing sizzling sales copy that ignites a
fire under your prospects, and has them scrambling for their credit
cards.
"And
Now...A Word From Our Sponsor,"
is a 71-page ebook that
combines all of my best tips, tools and techniques for small
business advertising -- and conveys them in simple, easy-to-follow
steps.
I'll
show you how to:
-
Save money
-
Negotiate to get even more for
your money
-
Create ads that deliver
-
Where, when & how often to
advertise
-
Use tools, tips & techniques your
competition doesn't know about!
The book is broken down into 10
advertising categories:
Here are just a few of the things you'll learn:
-
Percentage
of your spending should be allocated to advertising
-
One
question your ads MUST answer, or you are destined to fail
-
What fonts
you should use in your advertising
-
A great
tool to help you create eye-catching designs that prospects will
be drawn to
-
Measuring
the success of your ads
-
The anatomy
of an ad
-
Where to
find images to create traffic-stopping creatives
-
How
newspaper pricing is calculated & how to make the most of the
space you buy
-
What days
are best to advertise in newspapers
-
Where to
position your ad
-
Which
direction to face your graphics
-
Why working
with an ad agency will actually save you money
-
How to find
ad brokers
-
Tips for
getting the cheapest price for magazine advertising
-
Negotiating
with magazines to get free perks
-
The best
times for radio advertising
-
5 things
you must know for successful radio commercials
-
How one
simple change in your TV ad production can save you thousands of
dollars
-
2 Ways you
can save on airtime costs that your sales rep WON'T tell you
about
-
Best
practices to make your direct mail piece pay dividends
-
Podcasting
commercials and why you should be using them
-
Specialty
advertising and why it works
-
8 great
sources for celebrity product placements
-
If you are
a reseller or distributor of a product, we'll show you how you
may be able to get your supplier to pay for all or part of your
advertising costs
-
Over 5
DOZEN additional resources from my personal rolodex!
 "Traci
is an excellent writer with a keen understanding of the kind
of information small business owners need for success, and I
admire the way she presents herself and her business
endeavors on the Web."
- Barbara Brabec
- Author & Entrepreneur, one of America's best-known
home-business authors. Barbara's several books include
Homemade Money and Creative Cash,
both of which have achieved classic status, each with more
than 120,000 copies sold. Visit her online at:
www.BarbaraBrabec.com |
 "The
first time I learned of Traci was visiting several of her
many websites. I was blown away with how her pages grabbed
and held my attention. Design is only one of her many
talents, as I discovered. She is also an Internet-savvy,
first-class marketer, magazine publisher, trade association
founder and much more. We've coordinated projects together
and I am very pleased with her professional attention to
details and deadlines. I highly recommend her for your next
project!"
- James
Dillehay, co-author/publisher "Guerrilla Multilevel
Marketing"
www.gmmlm.com
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"Being
in the SEO field.. I rate this ebook as a very comprehensive
advertising resource every small business owner should have
to be successful with their product.. I give my thumbs up to
Traci...Good work..""
- Bhavesh r is
Director of
Search
Marketing Experts &
Top
shareware downloads . |
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"... This book gave me some great ideas and suggestions on
some advertising best practices. From advertising on the
internet, TV, radio, or print, this book covered many
aspects of each one. ... This could easily be a great
handbook for an advertising agency or your marketing
department with it's comprehensive list of advertising
mediums and the resources to help you get bargain prices for
the majority of them. Thanks for the great information!"
- David G. is
President of
HouseOption.com. We buy houses - sell your house fast!
Home
Option Solutions, LLC - Providing You Peace of Mind
since 1999. |
"And Now...A Word From Our
Sponsor,"
is
jam-packed with solid, detailed information, providing you with
everything you need to jumpstart your ad campaigns, and start
converting prospects into buyers.
Reduce The
Learning Curve!
You'll draw upon my years of experience as you discover tools,
tips and tricks that will dramatically decrease your learning
curve, and save you hundreds, or even thousands of dollars. This
book will easily pay for itself several times over, and you will
find yourself referring to it again and again.
Many of these
resources have never been divulged before - not even to our
long-standing clients!
I could easily place a
premium price on this book, but that isn't in the spirit for which
it is intended. This book is specifically for the small business
owner - one with limited resources, and big dreams.
 Your
purchase is backed by our
30-day money back guarantee.
Read
the report, and implement the techniques and strategies covered*.
If you aren't 100% completely satisfied after 30 days, simply
contact us for a full refund. The bonus gift is yours to keep
for giving the book a try.
*
Proof of implementation of techniques required to receive refund.
In order to make it available
to anyone who wants it, I have set the price for this book
at an affordable $37.00. In
addition, you will also receive the following bonus item:
Marketing for Free! is a
special report that is an excellent compliment to my book. This
report points out that, "...there are plenty of great quality,
equally useful and FREE alternatives that can serve you well."
It is a treasure trove of
resources that you most likely are unaware of - and ones that you
can take advantage of...for FREE!
I wish you continued success!
Traci Hayner Vanover
The Promo Diva®
Available for Immediate
Download - Just $37.00
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